An idea to fill a gap in the clean beauty industry. Quality, high performance lip products were almost impossible to find - and those available were not an affordable option. Long-lasting lip products, with clean ingredients, at an affordable price. That was my goal.
As a professional makeup artist, my desire to use clean cosmetics for myself and my clients outweighed anything else. I wasn’t willing to compromise health, but felt a need to fill the gap between clean ingredients and professional-grade performance. So I used my knowledge of the beauty industry and created a product that you and I can feel good about wearing! No need to compromise.